Fans of both Coca-Cola and Bacardi rum are about to see their dreams come true as the two beverage brands’ ‘game-changing’ collaboration is finally launching in the UK.
The collaboration will see the world’s most popular soft drink and the world’s most awarded rum brand come together to create their first RTD (ready-to-drink).
Bacardi and Coca-Cola’s RTD of pre-mixed rum and cola will be available in 250ml cans, with a Recommended Retail Price of just £2.30, and will be 5% ALC.
The new beverage is inspired by almost 100 years of shared history between the two companies, with the world-famous ‘Cuba Libre’ cocktail seeing Bacardi rum, Coca-Cola and lime mixed at the American Bar in Havana, and going on to become one of the world’s most recognisable drinks.
The two brands claim that the drink ‘combines the light, smooth flavour of Bacardi rum with Coca-Cola’s signature taste – creating a classic and refreshing mix with a hint of sweetness and a clean finish.’
Coca-Cola European Partners hope that the drink will appeal to Gen Z and Millennial customers, as an alternative to beer and hard seltzers.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: ‘With over a century of heritage, this serve is already one of the world’s most recognisable bar calls.
‘Bringing it into the ready-to-drink space meets strong consumer demand for trusted, convenient choices without compromising on quality.
Elaine went on to say that: ‘The drink’s light, smooth profile and iconic flavour make it the perfect start to any evening or get-together.
‘Convenience and simplicity are key – and with this new format, it’s never been easier to enjoy a perfectly mixed version of this legendary serve.
When will the Bacardi and Coca-Cola Collab RTD be available in the UK?
The drink launched on April 17, with bevs already available to buy via supermarkets including Sainsbury’s online.
YouTuber My Rum Diaries described the collaboration as simply ‘the RTD game changer’, noting that Pepsi is also due to launch its own collaboration with Captain Morgan rum.
The rest of internet also reacted with joy to the announcement, with X user Kyle Berger (@KB_48) tweeting: ‘I need that Bacardi/Coke collab’.
Taking to Instagram, phillippessar commented ‘I can’t wait’, while User Eeechka added that their ‘prayers have been answered’ by the news of the drinks release, and Saikat_ray_07 simply predicted that ‘This is going to BOOM’.
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