{"id":372,"date":"2025-04-09T10:34:16","date_gmt":"2025-04-09T10:34:16","guid":{"rendered":"http:\/\/www.merlinscove.com\/?p=372"},"modified":"2025-04-13T08:02:24","modified_gmt":"2025-04-13T08:02:24","slug":"im-a-food-writer-and-id-never-heard-of-this-us-chain-in-london","status":"publish","type":"post","link":"http:\/\/www.merlinscove.com\/index.php\/2025\/04\/09\/im-a-food-writer-and-id-never-heard-of-this-us-chain-in-london\/","title":{"rendered":"I\u2019m a food writer and I\u2019d never heard of this US chain in London"},"content":{"rendered":"
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Which Wich was founded in Dallas, Texas (Picture: Adam Beale Photography)<\/figcaption><\/figure>\n

Over the last few months, the UK has seen an influx of American fast food chains<\/a> launching here or announcing plans to cross the pond. <\/a><\/p>\n

We\u2019re getting everything from Chick-fil-A<\/a> to Carl\u2019s Jr.<\/a> and Captain D\u2019s<\/a> (dubbed the \u2018McDonald\u2019s<\/a> of the sea\u2019). <\/p>\n

And one chain from the US<\/a>, that\u2019s already set up shop in the UK, is looking to expand its offering here – but many people won\u2019t have ever heard of it, myself included.<\/p>\n

As a food writer<\/a>, I pride myself on knowing all the latest restaur<\/a>a<\/a>nt<\/a> news, but when I heard Which Wich was planning to open a second site in London<\/a>, I was stumped.<\/p>\n

The chain, founded in Dallas, Texas,<\/a> has been serving up sandwiches <\/a>in England\u2019s capital since 2018, but this was the first time I\u2019d ever come across the brand.<\/p>\n

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You can pick a sandwich from the menu, or build your own (Picture: Which Wich)<\/figcaption><\/figure>\n

The company’s first site is located in the Central St Giles development, a couple of streets over from Tottenham Court Road and they unveiled a newfranchise model in 2023 as a way to expand across the UK, with a goal of opening 100 sites within seven years. <\/p>\n

This week the chain has revealed a second shop will be launching on Fleet Street in June, with the hopes the business can keep \u2018building momentum\u2019 to scale up.<\/p>\n

Which Wich had initially planned to open 10 sites across London when they first opened, but the pandemic put a damper on this and they ended up launching a dark kitchen in 2020 instead – a dark kitchen, also known as a ghost kitchen, is a space where food is prepared and cooked for delivery or take-out, but there are no tables or chairs like at a traditional restaurant.<\/p>\n

While there might not be very many locations in the UK, the brand has 183 shops across America, with numerous more in locations worldwide in Oman, Qatar and Saudi Arabia. <\/p>\n

What does Which Wich sell?<\/strong><\/h2>\n
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Reviews of the chain online are mixed, with some saying it’s ‘a level or two above Subway’ but others claiming it’s ‘the best’ (Picture: Which Wich)<\/figcaption><\/figure>\n

Which Wich is serving up a range of sandwiches for breakfast and lunch, with sides like fries and sweet potato fries, coleslaw and sauteed mushrooms. <\/p>\n

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