{"id":1064,"date":"2025-04-18T11:26:22","date_gmt":"2025-04-18T11:26:22","guid":{"rendered":"http:\/\/www.merlinscove.com\/?p=1064"},"modified":"2025-04-20T08:06:48","modified_gmt":"2025-04-20T08:06:48","slug":"toblerone-discontinues-iconic-chocolate-bar-and-fans-are-devastated","status":"publish","type":"post","link":"http:\/\/www.merlinscove.com\/index.php\/2025\/04\/18\/toblerone-discontinues-iconic-chocolate-bar-and-fans-are-devastated\/","title":{"rendered":"Toblerone discontinues iconic chocolate bar \u2014 and fans are devastated"},"content":{"rendered":"
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It’s curtains for one ‘beloved’ Toblerone treat (Picture: Justin Sullivan\/Getty Images)<\/figcaption><\/figure>\n

It\u2019s a sad day for fans of a particularly chocolatey Toblerone treat<\/a> \u2013 as the brand has announced it\u2019s axed one \u2018beloved\u2019 flavour.<\/p>\n

While it might be curtains for the dark chocolate<\/a> version, UK buyers will still be able to get their hands on the regular milk, white, crunchy almond and orange flavours, to name a few.<\/p>\n

Mondel\u0113z International, the company behind the sweet treat \u2013 which first hit shelves in 1903 \u2013 confirmed that it had made the gutwrenching decision to discontinue the 360g bars.<\/p>\n

\u2018We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and business, and as a result, made the difficult decision to discontinue our Toblerone Dark (360g) bars in the UK,\u2019 a spokesperson for Mondel\u0113z told Metro<\/strong>.<\/p>\n

\u2018While we understand that\u00a0this may be disappointing for some consumers, we continue to invest in Toblerone. <\/p>\n

\u2018New for this Easter, we’ve launched our Toblerone Edgy Egg with Truffles, while we continue to offer an array of delicious Toblerone bars and Truffles to be enjoyed with family and friends.\u2018<\/p>\n

They added that fans should keep their \u2018eyes peeled\u2018 for future announcements, as the brand has an \u2018exciting pipeline of innovation ahead.\u2018<\/p>\n

It\u2019s safe to say that dark chocolate Toblerone lovers are pretty devastated. Over on Facebook, Paul BigPauly Bowman penned: \u2018what is it with axing dark chocolate bars in the UK.\u2019<\/p>\n

\u2018First we lost Bounty (which was a travesty), now we\u2019re losing the pyramids. It\u2019s baffling as dark chocolate is better for you than milk chocolate so this is a strange move,\u2019 they added.<\/p>\n

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The dark chocolate flavour has been axed (Picture: Shutterstock \/ Adilson Sochodolak)<\/figcaption><\/figure>\n

Toblerone fans have long been lusting over the dark chocolate flavour. Over on Reddit, @armani_1990<\/a> previously said that \u2018as a lover of dark chocolate, it\u2019s lovely that.\u2019<\/p>\n

@struggle-life2087 was a huge fan of the dark chocolate and almond flavour but added that they \u2018rarely have it as it\u2019s very expensive,\u2019 while on X, @TheNotPrivyParalegal labelled it the \u2018perfect snack attack for binge watching till dawn.\u2019<\/p>\n

And for @kingarthas21, dark chocolate Toblerone was simply their \u2018beloved.\u2019 RIP.<\/p>\n

Has Toblerone made a change to its packaging?<\/h2>\n

That\u2019s not all that\u2019s been going on in the world of chocolate.<\/p>\n

Last week, Toblerone announced<\/a> it was making a change to its iconic packaging just two years after it was forced to remove the iconic Matterhorn Mountain from its design.<\/p>\n

In 2023, Toblerone removed the Swiss mountain<\/a> from its packaging after moving some of the chocolate\u2019s production from Switzerland<\/a> to Bratislava, in Slovakia<\/a>. <\/p>\n

The change was made to comply with Switzerland\u2019s \u2018Swissness\u2019 Act, which means national symbols and Swiss crosses are not allowed to be used to promote milk or dairy products that are not made exclusively in Switzerland. <\/p>\n

However, Toblerone has now announced it is investing 65 million Swiss francs (\u00a360 million) into its manufacturing plant in Bern, the country\u2019s capital. <\/p>\n

The company revealed that the Swiss flag would soon adorn the packaging of Toblerone chocolates made in the country, to emphasise the brand\u2019s heritage.<\/p>\n

Do you have a story to share?<\/strong><\/p>\n

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s curtains for one ‘beloved’ Toblerone treat (Picture: Justin Sullivan\/Getty Images) It\u2019s a sad day for fans of a particularly chocolatey Toblerone treat \u2013 as […]<\/p>\n","protected":false},"author":1,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"_links":{"self":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":3,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":1068,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1064\/revisions\/1068"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/media?parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/categories?post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/tags?post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}