{"id":1057,"date":"2025-04-18T16:00:00","date_gmt":"2025-04-18T16:00:00","guid":{"rendered":"http:\/\/www.merlinscove.com\/?p=1057"},"modified":"2025-04-20T08:06:48","modified_gmt":"2025-04-20T08:06:48","slug":"coca-cola-fans-going-wild-as-new-game-changer-drink-finally-set-to-launch-in-uk","status":"publish","type":"post","link":"http:\/\/www.merlinscove.com\/index.php\/2025\/04\/18\/coca-cola-fans-going-wild-as-new-game-changer-drink-finally-set-to-launch-in-uk\/","title":{"rendered":"Coca-Cola fans going wild as new \u2018game changer\u2019 drink finally set to launch in UK"},"content":{"rendered":"
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Caption: Coca-Cola fans going wild as ‘game changer’ drink from US finally launches in UK<\/figcaption><\/figure>\n

Fans of both Coca-Cola<\/a> and Bacardi rum are about to see their dreams come true as the two beverage brands’ ‘game-changing’ collaboration is finally launching in the UK.<\/p>\n

The collaboration will see the world\u2019s most popular soft drink<\/a> and the world\u2019s most awarded rum brand come together to create their first RTD (ready-to-drink).<\/p>\n

Bacardi and Coca-Cola’s RTD of pre-mixed rum<\/a> and cola will be available in 250ml cans, with a Recommended Retail Price of just \u00a32.30, and will be 5% ALC. <\/p>\n

The new beverage is inspired by almost 100 years of shared history between the two companies, with the world-famous ‘Cuba Libre’ cocktail seeing Bacardi rum, Coca-Cola and lime mixed at the American Bar in Havana, and going on to become one of the world’s most recognisable drinks<\/a>.<\/p>\n

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The new RTD is inspired by the classic Cuba Libre cocktail. (Picture: Shutterstock \/ M. Unal Ozmen)<\/figcaption><\/figure>\n

The two brands claim that the drink ‘combines the light, smooth flavour of Bacardi rum with Coca-Cola\u2019s signature taste \u2013 creating a classic and refreshing mix with a hint of sweetness and a clean finish.’<\/p>\n

Coca-Cola European Partners hope that the drink will appeal to Gen Z and Millennial customers, as an alternative to beer and hard seltzers.<\/p>\n

Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: ‘With over a century of heritage, this serve is already one of the world\u2019s most recognisable bar calls.<\/p>\n

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Comment now<\/title><span class=\"metro-comment-cta__text\">Would you drink pre-mixed Bacardi and Coca-Cola?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>‘Bringing it into the ready-to-drink space meets strong consumer demand for trusted, convenient choices without compromising on quality.<\/p>\n<p>Elaine went on to say that: ‘The drink\u2019s light, smooth profile and iconic flavour make it the perfect start to any evening or get-together.<\/p>\n<p>‘Convenience and simplicity are key \u2013 and with this new format, it\u2019s never been easier to enjoy a perfectly mixed version of this legendary serve.<\/p>\n<h2 class=\"wp-block-heading\"><strong>When will the Bacardi and Coca-Cola Collab RTD be available in the UK?<\/strong><\/h2>\n<p>The drink launched on April 17, with bevs already available to buy via supermarkets including <a href=\"https:\/\/www.sainsburys.co.uk\/gol-ui\/product\/bacardi-coca-cola-pre-mixed-can-250ml\">Sainsbury’s online. <\/a><\/p>\n<p>YouTuber <a href=\"https:\/\/www.youtube.com\/watch?v=DnfZyLzjtJo&ab_channel=MyRumDiaries\" target=\"_blank\" rel=\"noreferrer noopener\">My Rum Diaries<\/a> described the collaboration as simply ‘the RTD game changer’, noting that Pepsi is also due to launch its own collaboration with Captain Morgan rum.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img decoding=\"async\" width=\"646\" height=\"485\" src=\"http:\/\/www.merlinscove.com\/wp-content\/uploads\/2025\/04\/SEI_247958560-dfd3.jpg\" class=\"article-image wp-image-22932976\" alt=\"KIEV, UKRAINE - January 16, 2021: In this photo illustration seen glass bottle of Coca-Cola and Bacardi spiced rum; Shutterstock ID 1895064382; purchase_order: -; job: -; client: -; other: -\" loading=\"lazy\" \/>\t<\/div><figcaption>Two of the world’s most iconic beverage brands will collaborate on the RTD. (Picture: Shutterstock \/ IgorGolovniov)<\/figcaption><\/figure>\n<p>The rest of internet also reacted with joy to the announcement, with X user Kyle Berger (@KB_48) tweeting: ‘I need that Bacardi\/Coke collab’.<\/p>\n<p>Taking to Instagram, phillippessar commented ‘I can’t wait’, while User Eeechka added that their ‘prayers have been answered’ by the news of the drinks release, and Saikat_ray_07 simply predicted that ‘This is going to BOOM’.<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caption: Coca-Cola fans going wild as ‘game changer’ drink from US finally launches in UK Fans of both Coca-Cola and Bacardi rum are about to […]<\/p>\n","protected":false},"author":1,"featured_media":1059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"_links":{"self":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":3,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1063,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1063"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/media\/1059"}],"wp:attachment":[{"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.merlinscove.com\/index.php\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}